A global cancer crisis
1 in 2 of us will experience cancer in our lifetime. A large number of those impacted will survive, but everyone affected will want access to expert knowledge and information to ensure people are able to make informed decisions about their options, treatment or care.
But where do people start? The volume, breadth and complexity of cancer information alone is overwhelming. People are frequently confronted by complex, dense and non-specific information at key moments when they need it most.
Digital solutions for navigating cancer are outdated, organisations are competing for attention and as many as 1 in 3 articles online are believed to be misinformation. People face a fragmented landscape, making it hard to know which way to turn, the questions to ask and who to trust.
People are getting lost, disheartened and lied to when they are at their most vulnerable, while inequalities in cancer care are being amplified. The health care and tech sectors, rarely come together to deliver better navigation for people’s cancer journeys, but now is the time for change.
There needs to be a better way of doing things. A way that can transform cancer outcomes globally, giving everybody access to expert knowledge and information, quickly and easily. A way of bringing organisations, the latest technology and the world's leading experts together so people can feel empowered and better equipped to tackle their cancer journey. A Cancer Platform.
The solution
Funded by Cancer Awareness Trust, Cancer Platform ultimately aims to be the anecdote to this broke system.
It will be a game-changing, free to use digital tool. It will bring organisations, the latest technology and the world’s leading experts together to better equip everyone impacted by cancer. It will make trusted information for the various stages of cancer available to everyone, quickly and easily. It will connect people to information, products and services they can trust from across the public, private and non-profit sectors, whether it’s those curious about prevention, or someone affected by or diagnosed with cancer, their loved ones or a professional looking for the latest information.
It will take the fragmented landscape - organisations competing for attention and an overload of often complex, dense and non-specific information – and streamline it, weeding out misinformation and offering hope.
The vision, strategy and design of Cancer Platform is being deeply informed by people who need it, by those with lived and professional experience of the problems navigating cancer. Our aim, one we have absolute faith in achieving, is to save and improve the quality of life for millions of people across the world impacted by cancer.
Cancer Platform principles
We’ll build a website and app that gives everyone immediate access to expert information, knowledge and truth about cancer. This will be grounded in and substantiated by data and science.
It will be built through greater collaboration and connection of the cancer sector's leaders and organisations.
It will direct people to specific information in relation to their cancer challenge.
This will improve both individual cancer journeys, but also enable the system to function more efficiently and effectively.
It will serve people at any phase of their cancer journey.
It will be free for everyone.
It will be easily accessible and easy to use.
To retain independance Cancer Platform will never be sold for commercial gain. It will always focus on people over profits.
Data is fundamental to our journey and how we build genuine sector change. We will never sell people’s data and will always be transparent in how that data is used.